Developing a recommendation system to attract new customers

Recommendation Engine to attract new customers using R

A leading financial institution wants data driven insights to understand their customer interested products, trends, buying and spending patterns to improve business and customer engagement

Solution Highlights

  • Enabled the recommendation engine to recommend products
  • Created a sentimental analysis on tweets and understood the tone of customers
  • Retained old customers by recommending appropriate products
  • Developed trending reports and identified key features with the data for target audience

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