Industries > Hospitality

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In recent years, the hospitality world has been undergoing a substantial transformation. With the hotel industry increasing at a fast pace and becoming more competitive, providing quality service to customers is critical for these establishments. The hospitality industry is constantly evolving to meet customer demands of more bang for their buck.

Hotels need to proactively respond to evolving challenges, such as, competitive dynamics, customer and market expectations, data use and integration, recruitment and retention, and risk management. Transformation and automation of Hotel F&A services is necessary, but it is not sufficient to keep up with the rapid growth rate in the industry.  

As customers keep change, there is a greater need to be more giving and welcoming, in order to provide the best experience possible. Hotels should become more efficient and customer-centric, for which they need an experienced provider to deliver measurable results with their online ordering, social monitoring, customer analytics, consumer insights, supply chain optimization, store, and restaurant operations. 

Challenges

Sustainability – improving brand image and cost-efficiency

Innovative technology – Streamlining processes with mobile technology

Personalizing client’s experience

Higher customer expectations

Marketing and Reputation management

Remaining competitive in the Airbnb era

Loyalty programs

On-the-go: Accelerating Mobile Enablement

On-the-go: Flexible and Comprehensive Booking System 

Increased smartphone usage makes it imperative for hoteliers to offer mobile booking services to their consumers. These bookings are directed through our client’s reservation system, which was unable to scale to the accessibility requirements of the mobility era. The features of the system resided in different systems and were not easily available to consumers on-the-go. In order to maintain their position in the hospitality industry, they must improve their reservation system.

The application offered our hospitality client a comprehensive suite of common capabilities for consumer-oriented mobile devices. The application offers flexibility by allowing the client’s customers to configure its look and feel to meet branding, language, and layout requirements. The architecture is scalable, so it enables applications to be added without any code changes, reducing time to deliver new applications while lowering maintenance costs. The application enhances customer booking experience with information about hotels, and location details available on-the-go. 

Events Booking Optimization

Optimized Conference Room Bookings 

The customer wanted the events booking application to support large customers in the process of planning an event and booking necessary facilities, such as rooms and conference halls. The existing application was inefficient with limited international expansion. So, the customer could not catch up to the market average to make cost savings and to generate revenue.

Artha Solutions optimized the application to interface with web and mobile applications. The internal reservation center, hotels, travel agencies and online comparison sites – encompasses around a hundred critical applications operating 24×7. We offered a full-fledged booking system with the facility to book additional services such as catering, equipment, etc. The application enabled users to seamlessly manage all previously registered events, change, save and use them for further purposes. 

Robust Property Management System

Multi-Property Management System with a wide range of features 

The customer has more than 5500 properties across the globe in different time zones. Larger properties require solutions with a wider range of modules other than the basic reservation, front office, and housekeeping. The system must facilitate the option of group bookings, have POS-services, a multi-property management system, back-office management, revenue management, sales, and marketing functionality.  As a result, the customer has dozens of apps attached to the system which are difficult to manage and integrate.

Artha eased the complexity with our new generation property management system that switched towards cloud and open API platforms. The system lead to a better connection between different modules and sufficiently improved the speed and quality of data exchange. Our AI and Data Science powered solution offered better business intelligence, increased revenue, and improved guest service. 

Why Artha?

Explore our health industry services and solutions and leverage them to help you address today’s challenges.

Artha, with its in-depth domain expertise and experience in integrating different processes, enhances your business into a data enterprise and integrates systems across your properties and business functions. Artha helps restaurant organizations craft a unified, new generation solution to increase revenue, improve operational efficiency, and manage risk. 

Business intelligence and analytics play a key role in addressing revenue impact and operational problems. Given the proper information, the ability for people to provide accurate reports helps them increase revenue.

Resources

Case Study
Enhancing Hospitality capabilities by getting to know your customers better for a Major Cruise line company
Artha Solutions - Case Study - Hospitality - GDPR Regulation
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Personalizing Customer Experience, handling GDPR regulations - For A leading Global Hospitality Chain
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Service Offerings


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