The ever-growing data environment that exists within modern enterprises makes it imperative to utilize data insights for managing current business and future plans. Organizations are competing to increase the market share of their business, and are continuously exploring new avenues to create business areas and opportunities for themselves by creating experiences for the consumers. In order to meet this goal, almost all industry sectors are shifting focus to Customer 360 initiatives, which drive business transformation.
The process may appear straightforward, however, additional expertise may be necessary to achieve the goal. There are several potential threats that could become obstacles such as data quality, master data, security, and compliance. We approach the Customer 360 with the Crystal Ball Strategy: combining business history, transactions, and current interactions to be able to predict the future. With our experienced team, industry experience, and project implementation, Artha can help you.
How are customers different than before?
In the past, there was limited interaction between companies and customers, hence the data management requirements were simpler. All that was required for adequate business function was the core customer data elements. In modern day, technological advancement has led to a myriad of ways in which companies do business with their customers today. Various types of data, such as reference, behavioral, interaction, and demographic data are now essential to capture a wider, more in depth perspective of the customer.
Why is Customer 360?
Data is the newest asset of any modern organization, but that data alone will be insufficient. These organizations need more than just aggregated data, they need accurate, reliable, and complete customer data. Relationships between people, products, organizations, and demographics need to be discovered to produce a complete, all-encompassing profile of a customer. With that kind of information, organizations benefit from proper customer hierarchies, product preferences, new markets, industry influencers, and new business processes. Creating a unique customer experience is the key to promoting customer longevity, upset, and cross-sell opportunities. The plethora of information helps build analytics and master data management to deliver better quality data and enable actionable recommendations.
We can help you in Empowering your enterprise data with Customer 360
We can help you in unifying the data from different sources to create a single view of your customer data and improve customer segmentation, relevance, analytics and targeting.