Customer Engagement Essentials: MDM for Quality Customer 360
As today’s customer interacts digitally with your business channels, they are interacting with a single brand; but behind the scenes, the information being presented is often scattered across several business areas in multiple applications, databases, and repositories. While a 360-degree customer view is important to servicing your customers’ demands – how do you provide them with the most trusted, high-quality data possible to ensure your answers and offers are valid? Moreover, we’ll challenge you to ask yourself if your internal perspective of your Customer is correct?
Please join experts from Artha Solutions, Talend and Amurta for an interactive, virtual meeting where we will present and discuss world-class master data management best practices. Proper MDM used in conjunction with a unified customer-360 view of your enterprise data provides trusted, actionable customer data. Learn about implementations of multi domain MDM such as the party model to address customer, supplier and employee, as well as other domains such as products, locations, currency, etc.
Why Talend, Artha and Amurta?
- User friendly MDM Solution to address multi domain MDM
- Modern, scalable, secured architecture to support effective data management
- Leveraging high quality data for customer engagement – including omnichannel marketing
- Joint project expertise implementing dozens of MDM projects across industry verticals.