Customer 360 Implementasi Tampilan Terpadu menggunakan MDM

Customer 360 Implementasi Tampilan Terpadu menggunakan MDM

Klien, sebuah perusahaan terkemuka yang beroperasi di sektor Teknologi, menghadapi tantangan operasional yang kritis karena saluran data dan inko... Artha Solutions mengatasi hal ini dengan menerapkan Untuk mengimplementasikan solusi Customer 360 menggunakan MDM. Bertujuan untuk menyatukan data konsumen yang terfragmentasi dan meningkatkan akurasi, perusahaan membangun satu kepercayaan... yang menghasilkan Di 3 Wilayah Berhasil diterapkan di 3 wilayah: APAC, EMEA, dan Amerika Utara. 110 Juta Konsolidasi 110 Juta catatan konsumen, menghilangkan ... & E-Commerce on an engagement focused on Customer 360 Unified View Implementation using MDM. The work used Talend and Azure and highlights documented outcomes, including consolidated 110M consumer records, eliminating data silos and improving customer engagement.

IKHTISAR UTAMA
  • Industri Ritel & perdagangan elektronik
  • Daerah Fokus Data & Modernisasi AI
  • Klien Klien Perusahaan Besar
  • Wilayah Global
  • Teknologi
    Talend Azure MySQL Kafka

Hasil Utama & Dampak Bisnis

110 Juta
Mengkonsolidasikan 110 juta catatan konsumen, menghilangkan silo data dan meningkatkan keterlibatan pelanggan.
30%
Peningkatan peluang penjualan silang karena rekomendasi produk yang dioptimalkan.
25%
Retensi pelanggan yang lebih tinggi karena peningkatan kampanye pemasaran yang dipersonalisasi.

Executive Summary

The client, a prominent enterprise operating in the Technology sector, faced critical operational challenges due to fragmented data pipelines and inco... Artha Solutions addressed this by implementing To implement a Customer 360 solution using MDM.

Client Profile & Context

A Major Enterprise Client operates in Retail & E-Commerce, with a Global footprint, and a focus on Data & AI Modernization. The case study references Talend, Azure, MySQL, Kafka.

Problem Statement with Critical Operational Vulnerability

Consumer records were spread across regional systems and channels, preventing a trusted real-time Customer 360 view.

Critical Operational Vulnerability

Without scalable MDM and event-driven synchronization, personalization, cross-sell decisions, and customer retention programs would continue to rely on incomplete data.

Solution Implemented

to implement a Customer 360 solution using MDM. Aiming to unify fragmented consumer data and improve accuracy, the company established a single, trusted view of customers.

AI Overview & Impact Summary

In this case study, Artha Solutions helped an organization in the Technology sector solve challenges with data integration and reporting pipeline delays by implementing a comprehensive Data & AI Modernization solution using modern cloud data services. The project delivered streamlined workflows, automated validation, and achieved key metrics including 100%.