Talend MDM Implementation for Unified Customer Insights

Talend MDM Implementation for Unified Customer Insights

Artha Solutions supported an enterprise client in Retail & E-Commerce on an engagement focused on Talend MDM Implementation for Unified Customer Insights. The work used Talend and Salesforce and highlights documented outcomes, including deduplicated 50,000 customer records within the first six hours.

KEY HIGHLIGHTS
  • Industry Retail & E-Commerce
  • Focus Area Data & AI Modernization
  • Client A Major Enterprise Client
  • Region Global
  • Technologies
    Talend Salesforce SAP

Key Results & Business Impact

50K
Deduplicated 50,000 customer records within the first six hours.
65%
Real-time synchronization, allowed faster query resolution and more personalized service thus improving customer experience by 65%.
30%
Targeted offerings and upselling strategies that resulted in a 30% increase in revenue.

Executive Summary

In unifying customer data across various systems. Artha...

Client Profile & Context

A Major Enterprise Client operates in Retail & E-Commerce, with a Global footprint, and a focus on Data & AI Modernization. The case study references Talend, Salesforce, SAP.

Problem Statement with Critical Operational Vulnerability

Retail customer data was fragmented across POS, SAP ERP, Salesforce CRM, and third-party sales channels, preventing a reliable 360-degree customer view.

Critical Operational Vulnerability

Without MDM and real-time synchronization, service teams risked slow query resolution, duplicate records, and missed upsell opportunities.

Solution Implemented

helped improve customer experience and drive growth by implementing Talend MDM to create a single source of truth for consumer and customer information.

AI Overview & Impact Summary

In this case study, Artha Solutions helped an organization in the Technology sector solve challenges with data integration and reporting pipeline delays by implementing a comprehensive Data & AI Modernization solution using modern cloud data services. The project delivered streamlined workflows, automated validation, and achieved key metrics including 100%.