Fuzzy Matching Algorithms for Policyholder Identity Resolution

Fuzzy Matching Algorithms for Policyholder Identity Resolution

Artha Solutions supported an enterprise client in BFSI on an engagement focused on Fuzzy Matching Algorithms for Policyholder Identity Resolution. The work used Azure and Salesforce and highlights documented outcomes, including $900K+ analyst effort, duplicate communication, and fraud- related inefficiencies.

KEY HIGHLIGHTS
  • Industry BFSI
  • Focus Area Data & AI Modernization
  • Client A Major Enterprise Client
  • Region Global
  • Technologies
    Azure Salesforce Python Data Factory

Key Results & Business Impact

$900K+
analyst effort, duplicate communication, and fraud- related inefficiencies.
20-30%
Faster quote-to-bind turnaround due to clean policyholder records.
70%
Reduction in manual effort in data cleansing with automation

Executive Summary

With duplicate and inconsistent policyholder records: These issues increase operational cost, regulatory exposure, and customer dissatisfaction. 8–15%...

Client Profile & Context

A Major Enterprise Client operates in BFSI, with a Global footprint, and a focus on Data & AI Modernization. The case study references Azure, Salesforce, Python, Data Factory.

Problem Statement with Critical Operational Vulnerability

Policyholder records contained duplicates and inconsistent identity attributes across quoting, underwriting, and claims systems.

Critical Operational Vulnerability

Without fuzzy matching and analyst-focused review, duplicate communications, inaccurate risk assessment, and delayed claims workflows would continue to increase operating cost.

Solution Implemented

• Used fuzzy matching (Levenshtein, Jaro- Winkler) across fields like name, date of birth, address, policy number, and SSN. • Applied ML models to detect likely duplicates even with typographical and format differences.

AI Overview & Impact Summary

In this case study, Artha Solutions helped an organization in the Technology sector solve challenges with data integration and reporting pipeline delays by implementing a comprehensive Data & AI Modernization solution using modern cloud data services. The project delivered streamlined workflows, automated validation, and achieved key metrics including 15%.