Create Trusted Master Data for Customers, Products, Suppliers, Stores, and Inventory
Artha helps retailers standardize, govern, deduplicate, and activate critical master data so customer engagement, omnichannel commerce, analytics, and AI initiatives run on trusted data.
Master Data Capabilities
Our MDM processes standardize, merge, and govern files to assemble golden master registers.
Data Profiling & Quality Audit
Evaluate incoming files for formatting errors, spelling mismatches, or missing entries.
Match & Merge Heuristics
Configure rules that identify duplicate profiles and combine records safely.
Survivorship Heuristics
Define rules that select the most accurate field (e.g. latest email) for golden records.
Human-in-the-Loop Stewardship
Setup ticketing workflows that route profile conflicts to data owners for review.
AI-Powered MDM & Automation
Accelerate stewardship tasks using smart classification algorithms, matching models, and duplicate detection prompts under active governance.
Machine learning duplicate detection that catches profile overlaps
Automated SKU classification that suggests catalog categories
Anomalous data entry warnings that alert stewards to spelling drift
Automated survivorship score evaluations based on historical changes
Critical Data Domains Covered
We structure, validation-check, and deduplicate primary data entities across financial operational books.
Customer Master
Unify customer files across channels, resolving name variations and email conflicts.
Product Master & SKUs
Standardize descriptions, sizing, colors, and hierarchies across PLM and ERPs.
Supplier / Vendor Master
Consolidate supplier credentials and payment terms to track vendor spend.
Store & Location Master
Map retail storefronts, warehouses, and fulfillment points to standard location codes.
Inventory Reference Master
Harmonize SKU IDs and warehouse shelf designations to keep counts accurate.
Pricing & Promo Master
Reconcile campaign discount rates and base prices to avoid channel conflicts.
Measurable Outcomes
Deploying compliance-ready, unified data infrastructures generates concrete financial and regulatory advantages.
Eliminate duplicate customer profiles, optimizing campaign budgets
Accelerate SKU onboarding cycles via automated data checks
Maintain consistent product details across digital and physical stores
Establish a single vendor spend view, aiding buying contract talks
Improve data trust in sales, inventory, and margin analytics reports
Structure clean customer/product data products to feed AI models
Related Solutions & Services
Frequently Asked Questions
Common questions regarding our implementation architectures for Retail MDM, Customer 360 & Product 360 Solutions.
A golden record is a single, verified, and deduplicated database entry that serves as the master record for a critical business entity, like a customer or supplier.
By validating SKU descriptions and formats on input, it eliminates manual back-and-forth review steps, publishing items to web shops in hours rather than weeks.
Modernize Your Retail MDM, Customer 360 & Product 360 Solutions Program
Connect with our data consultants to build connected schemas, audit data pipelines, and scale your analytics.
