The Power of Narrative —Transforming Analytics

Invitation for session on "The Power of Narrative — Transforming Analytics from Informing to Engaging" by Artha Solutions and Pyramid analytics

The Power of Narrative — Transforming Analytics from Informing to Engaging

“No one ever made a decision because of a number. They need a story.” - Daniel Kahneman, Renowned Psychologist and Nobel Prize Winner.

The goal of analysis is improved decision-making. Analysis that’s presented in traditional, static ways often leaves decision-makers asking more questions than originally posed, with no easy way to find answers. Chasing the answers delays making the critical decision at hand, which can have detrimental effects on business outcomes.

In just a few hours, this event from Pyramid Analytics will teach you how to tell your data story. What does that mean? Telling a story with your data means guiding others how to interact with your analysis—giving them the elements of the story (background, progression, key event / finding, recommended options for resolution) and the freedom to interact with it so that they become part of writing the ending (i.e., making the final decision). It weaves context, perspective, and expertise throughout the experience so those who need to truly understand the data can do so easily and interactively (real-time participation, not static consumption). This is the power of narrative in analytics.

Come and join us for a hands-on session with like-minded individuals learning how to add storytelling as part of the analytic workflow. Bring your own data model/spreadsheet to experiment during our session. We look forward to seeing you on July 20th!

Date and Time

Mon, July 20th, 2017 | 9:30 AM - 1:30 PM MST


Microsoft BLDG: TEMPE-60 E
60 E Rio Salado Pkwy
Suite 1200
Tempe, Arizona 85281


  • 9:30 am - 9:45 – Snacks; networking
  • 9:45 am – 9:50 – Session begins; introductions
  • 9:50 am – 10:20 – Conceptual discussion of Storytelling/Narrative
  • 10:20 am – 11:00 – Overview of Pyramid Analytics/ Artha Solutions
  • 11:00 am – 11:15 – Break/logging in
  • 11:15 am – 12:15 – Build the data model, data discovery and storyboards
  • 12:15 pm – 12:35 – Final discussion, application of design principles
  • 12:35 pm – 1:30 – Lunch, building own data model and networking
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