Personalizing Customer Experience, handling GDPR regulations

A leading global hospitality company is required to build an inventory of personal data to evaluate privacy risk exposure and enforce enterprise-wide privacy rules. We helped to develop a GDPR Data Map to show information flows within the company and implemented data governance processes and establish roles and definitions

  • Customer (Data Subject) can reach out to the DPO team and request his/her personal information in the company system
  • Customer (Data Subject) can request erasure /anonymization of his/her personal information in the company system
  • Personal data can only be accessed by those with proper rights, based on the nature of the personal data, the rights associated with users’ groups, and the usage context

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